3rd Seminar Reflection
Ad posters
- In this seminar, we mainly discussed about 4 ad posters that we made ourself, to interpret the concepts and functions the poster must gain to act as an engaging ad.
- We discussed about the color choices, space taking, text (including font, colors price), necessary information, connections between objects and the visual center of the poster.
- In the first poster, the topics that were most discussed were its color, visual center and main audience of this poster. This poster made great effort in visual arrows, guiding the audience to see information that they want them to look at most, and made it clear what it was about. After that, the discussion went on to the main audience and the price. It was agreed that its main audience was some wealthy people, but some argued that some discounts inside showing may be better than none, since anyone likes to see discount. So the discussion moved on to the plane on the picture. I insisted to make the private plane service bigger, because it would then make the price seem more reasonable. The color was just a topic we started with and moved on, with most agreements on the engaging color inside the poster. From this poster, the main audience was actually the most important point that we discussed about.
- For the second poster. It showed the night city inside somewhere in Japan, with a man at the visual center. But because of the blurred background, we came up to some arguments about the visual center and the general feelings of audience if they see this poster. I had a point that I wasn’t able to point out, that the poster may be too dark, making the background blurry also dims the poster, which gives people a depressed feeling, but not the lights and joy inside the night city which the ad poster may really want to show. Also lots of information were lost, such as where to find them, where to call etc. But the advantage of this poster is that it doesn’t show boundaries, making the street seem long and there are lots to explore. Even though the neon color text is a good design, but despite that, it blends into the neon colored background, so a highlighted color may be better.
- The forth and third ad poster were similar in things to change, about the space taking balance between the pictures and the text. These were passed quite fast, because the only topic discussed about was the space taking design. It was concluded that the space taking depended upon what the ad poster wanted to show to the audience, the feeling it wants the audience to feel. Such as the Hawaii one, since it wants people to feel more calm, by using text to cover some people, letting the scenery take place, it would seem more relaxing to the audience.
- As for the seminar organization, this time it used a way of writing down the order of people’s names that want to speak and call on them, which avoided the problem of the leaders forgetting the order of people they called on. The downside of this is that it took a long time for people on the list to complete speaking, also this limits the add ons, because then the order would be broken. Another con is that those who don’t speak often doesn’t get as many chances to speak.