Recently, we had a seminar discussing the travel advertisement we designed.
The seminar was divided into two parts: group discussion and class discussion. Both focused on praising or giving constructive suggestions for the advertisements we created based on our travel blogs. I was impressed by how critical and engaging the participants were in providing amazing suggestions. I bet this scenario wouldn’t happen in other classes because people there are often unfamiliar with one another. As a result, they would probably be hesitant to give useful critique and feedback.
Through this discussion, we established some important aspects to consider when making advertisements:
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The authenticity and color combination of the pictures.
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The font used.
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The eye appeal of the slogan.
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Focusing on the most important elements that would appeal to the reader.
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Being aware of political elements.
Additionally, Anny mentioned how pictures can guide the audience’s gaze. For example, if you see a kangaroo in the advertisement, you naturally follow the kangaroo’s line of sight to what it’s looking at. I had never thought about that before, and this idea deeply inspired me. We could use this interesting concept to create fancy and creative advertisements or posters that tell a story. Alternatively, we could use it to highlight certain text — for instance, by showing people or animals looking in the direction of the slogan to enhance its visibility.
Overall, this was a fun seminar. Emily and Maggie’s preparation and hosting made it truly awesome. Compared to previous seminars, this one wasn’t as debatable or highly theoretical, mostly because of the topic. It was quite light and relaxing since we didn’t have to think too hard.